Include Word of Mouth in Your Marketing Plan

Don’t get me wrong, I’m not suggesting that small businesses replace their conventional marketing and advertising campaigns with word of mouth marketing (WOMM). In fact, WOMM should be a compliment to your existing marketing program. There are many instances where a company’s advertising itself causes people to talk about a company. A key step in the development of a WOMM campaign is to create things for people to talk about. Those things could be a new product, a service enhancement or an eye catching, provocative ad or promotion that gets people talking about you in a positive way.