Archive for April 29th, 2008

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Something New From Word of Mouth Guru

April 29, 2008

We’ve added a new section to the blog. FREE STUFF is now available. In addition to our posts you can now download white papers, presentations and interviews we’ve done on the subject of word of mouth. Check out our white paper Tips for an Effective Word of Mouth Campaignand listen to Word Up a one hour Blog Talk Radio discussion on word of mouth with the Urban Brand Architect, J. Richard Byrd.

If there is something specific you are looking for or trying to find out about Word of Mouth Marketing, let us know. Also give us feedback on the materials. Let us know what you like and even what you don’t like.

Enjoy!

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Find Out About Cool Stuff via Word of “Mouse”

April 29, 2008

I found out about ooVoo from my good friend Kevin “Coach K” Caliup out in sunny California. Now Kevin and I have only communicated over the Internet, but over time we have become trusted advisers to one another. So it was with great anticipation that I downloaded this new software that I found out about through Word of “Mouse”.

ooVoo is a free software application that let’s you connect with people anywhere in the world through live video. Not only can you talk face to face with friends, families and colleagues, but you can also send video messages. And did I mention it’s free? You can have up to 6 people on at once and have a video free for all. All you need is a broad band connection, a computer, a web cam and a headset and you’re doin’ the ooVoo thing.

Now here’s a great way for a small business to gather 5 of its best customer advocates to share breaking news about the company or give them a first look at a brand new product. Anything to make them feel part of your inner circle and ensure that they are giving prospects the right messages about you.

Web 2.0 technologies are providing marketers with exciting new tools to cut through the clutter and create buzz. Small business marketers should give them careful consideration in planning and implementing a word of mouth marketing campaign.