Comments on: WOM Is Not New In The B2B Space http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/ Thoughts and tips on generating positive word of mouth Mon, 12 Jan 2009 20:51:15 +0000 http://wordpress.com/ hourly 1 By: david thomas http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/#comment-131 david thomas Mon, 28 Jul 2008 21:26:26 +0000 http://wordofmouthguru.wordpress.com/?p=55#comment-131 Yep - agree for sure that you can do a 1-to-1 wherever you are and conferences are a good place to meet like minded people - but you can't pretend to be an IT specialist or a Junos technician. And yes yes - WOM isn't new - what is new is that it's pretty much the ONLY channel left at the moment for effective influencing? Yep – agree for sure that you can do a 1-to-1 wherever you are and conferences are a good place to meet like minded people – but you can’t pretend to be an IT specialist or a Junos technician.

And yes yes – WOM isn’t new – what is new is that it’s pretty much the ONLY channel left at the moment for effective influencing?

]]> By: wordofmouthguru http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/#comment-130 wordofmouthguru Tue, 22 Jul 2008 19:49:11 +0000 http://wordofmouthguru.wordpress.com/?p=55#comment-130 You know you have "arrived" as a legitimate discipline when there is an Association devoted to it. You are absolutely correct in stating that WOMMA is a great resource for word-of-mouth marketing. In addition to their conferences, they also offer a number of free resources through their newsletter. "The WOMMA Word" You know you have “arrived” as a legitimate discipline when there is an Association devoted to it. You are absolutely correct in stating that WOMMA is a great resource for word-of-mouth marketing. In addition to their conferences, they also offer a number of free resources through their newsletter. “The WOMMA Word”

]]> By: Life Coach Business http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/#comment-124 Life Coach Business Mon, 21 Jul 2008 01:48:03 +0000 http://wordofmouthguru.wordpress.com/?p=55#comment-124 Another great resource for WOM is the WOMMA group. I've attended one of their national conferences and they provide a wealth of information. Another great resource for WOM is the WOMMA group. I’ve attended one of their national conferences and they provide a wealth of information.

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