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	<title>Comments for Word of Mouth Guru</title>
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	<link>http://wordofmouthguru.wordpress.com</link>
	<description>Thoughts and tips on generating positive word of mouth</description>
	<lastBuildDate>Mon, 12 Jan 2009 20:51:15 +0000</lastBuildDate>
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		<title>Comment on Think B2C2 for Effective WOMM in Urban Markets by AF Saunders</title>
		<link>http://wordofmouthguru.wordpress.com/2008/06/21/think-b2c2-for-effective-womm-in-urban-markets/#comment-151</link>
		<dc:creator>AF Saunders</dc:creator>
		<pubDate>Mon, 12 Jan 2009 20:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=54#comment-151</guid>
		<description>Once again you&#039;ve hit the nail on the head. Thanks for the reminder/guidance as well as the trip down memory lane. When I was a kid my father used to bring me to the barber shop with him where he would often get a haircut, but more importantly get all the news that was fit to tell.</description>
		<content:encoded><![CDATA[<p>Once again you&#8217;ve hit the nail on the head. Thanks for the reminder/guidance as well as the trip down memory lane. When I was a kid my father used to bring me to the barber shop with him where he would often get a haircut, but more importantly get all the news that was fit to tell.</p>
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		<title>Comment on WOM Is Not New In The B2B Space by david thomas</title>
		<link>http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/#comment-131</link>
		<dc:creator>david thomas</dc:creator>
		<pubDate>Mon, 28 Jul 2008 21:26:26 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=55#comment-131</guid>
		<description>Yep - agree for sure that you can do a 1-to-1 wherever you are and conferences are a good place to meet like minded people - but you can&#039;t pretend to be an IT specialist or a Junos technician. 

And yes yes - WOM isn&#039;t new - what is new is that it&#039;s pretty much the ONLY channel left at the moment for effective influencing?</description>
		<content:encoded><![CDATA[<p>Yep &#8211; agree for sure that you can do a 1-to-1 wherever you are and conferences are a good place to meet like minded people &#8211; but you can&#8217;t pretend to be an IT specialist or a Junos technician. </p>
<p>And yes yes &#8211; WOM isn&#8217;t new &#8211; what is new is that it&#8217;s pretty much the ONLY channel left at the moment for effective influencing?</p>
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		<title>Comment on WOM Is Not New In The B2B Space by wordofmouthguru</title>
		<link>http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/#comment-130</link>
		<dc:creator>wordofmouthguru</dc:creator>
		<pubDate>Tue, 22 Jul 2008 19:49:11 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=55#comment-130</guid>
		<description>You know you have &quot;arrived&quot; as a legitimate discipline when there is an Association devoted to it.  You are absolutely correct in stating that WOMMA is a great resource for word-of-mouth marketing. In addition to their conferences, they also offer a number of free resources through their newsletter. &quot;The WOMMA Word&quot;</description>
		<content:encoded><![CDATA[<p>You know you have &#8220;arrived&#8221; as a legitimate discipline when there is an Association devoted to it.  You are absolutely correct in stating that WOMMA is a great resource for word-of-mouth marketing. In addition to their conferences, they also offer a number of free resources through their newsletter. &#8220;The WOMMA Word&#8221;</p>
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		<title>Comment on WOM Is Not New In The B2B Space by Life Coach Business</title>
		<link>http://wordofmouthguru.wordpress.com/2008/07/15/does-wom-work-in-the-b2b-space/#comment-124</link>
		<dc:creator>Life Coach Business</dc:creator>
		<pubDate>Mon, 21 Jul 2008 01:48:03 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=55#comment-124</guid>
		<description>Another great resource for WOM is the WOMMA group.  I&#039;ve attended one of their national conferences  and they provide a wealth of information.</description>
		<content:encoded><![CDATA[<p>Another great resource for WOM is the WOMMA group.  I&#8217;ve attended one of their national conferences  and they provide a wealth of information.</p>
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		<title>Comment on Does Word of Mouth Work in the B2B Environment? by Do you Word Of Mouth in B2B? : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B</title>
		<link>http://wordofmouthguru.wordpress.com/2008/04/18/does-word-of-mouth-work-in-the-b2b-environment/#comment-107</link>
		<dc:creator>Do you Word Of Mouth in B2B? : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B</dc:creator>
		<pubDate>Tue, 03 Jun 2008 21:13:43 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=45#comment-107</guid>
		<description>[...] As Andy Sernovitz points out, Word Of Mouth does work in B2B [...]</description>
		<content:encoded><![CDATA[<p>[...] As Andy Sernovitz points out, Word Of Mouth does work in B2B [...]</p>
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		<title>Comment on Find Out About Cool Stuff via Word of &#8220;Mouse&#8221; by COACH K</title>
		<link>http://wordofmouthguru.wordpress.com/2008/04/29/find-out-about-cool-stuff-via-word-of-mouse/#comment-94</link>
		<dc:creator>COACH K</dc:creator>
		<pubDate>Thu, 01 May 2008 00:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=47#comment-94</guid>
		<description>Typing a little too fast... Please forgive the errors, I guess I got a little too excited:

                                    whta = what                    yourslef = yourself. 

Thanks for your understanding!</description>
		<content:encoded><![CDATA[<p>Typing a little too fast&#8230; Please forgive the errors, I guess I got a little too excited:</p>
<p>                                    whta = what                    yourslef = yourself. </p>
<p>Thanks for your understanding!</p>
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		<title>Comment on Find Out About Cool Stuff via Word of &#8220;Mouse&#8221; by COACH K</title>
		<link>http://wordofmouthguru.wordpress.com/2008/04/29/find-out-about-cool-stuff-via-word-of-mouse/#comment-93</link>
		<dc:creator>COACH K</dc:creator>
		<pubDate>Wed, 30 Apr 2008 23:20:40 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=47#comment-93</guid>
		<description>This is one of the many tools available to small businesses as a great way to actually &quot;be there&quot; with your best customers. I thought it great to share with my &#039;brain&#039;s that I trust&quot;.

Lloyd and I had a fantastic trial session and now I am eager to see whta others will do with this technology. To find out more about upcoming projects and tools, visit us at the website: www.amppd.ning.com

 As always in closing, &quot;be good to yourslef&quot;!</description>
		<content:encoded><![CDATA[<p>This is one of the many tools available to small businesses as a great way to actually &#8220;be there&#8221; with your best customers. I thought it great to share with my &#8216;brain&#8217;s that I trust&#8221;.</p>
<p>Lloyd and I had a fantastic trial session and now I am eager to see whta others will do with this technology. To find out more about upcoming projects and tools, visit us at the website: <a href="http://www.amppd.ning.com" rel="nofollow">http://www.amppd.ning.com</a></p>
<p> As always in closing, &#8220;be good to yourslef&#8221;!</p>
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		<title>Comment on Just Give Them Something to Talk About by Just Give Them Something to Talk About</title>
		<link>http://wordofmouthguru.wordpress.com/2008/04/16/just-give-them-something-to-talk-about/#comment-85</link>
		<dc:creator>Just Give Them Something to Talk About</dc:creator>
		<pubDate>Wed, 30 Apr 2008 05:09:47 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=39#comment-85</guid>
		<description>[...] admin wrote an interesting post today onHere&#8217;s a quick excerptOn the other hand an advertising specialty product (ASP)is a high quality, branded item that serves as a key touch point for customers. In some instances an ASP is the first contact a client or prospect has with you. &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] admin wrote an interesting post today onHere&#8217;s a quick excerptOn the other hand an advertising specialty product (ASP)is a high quality, branded item that serves as a key touch point for customers. In some instances an ASP is the first contact a client or prospect has with you. &#8230; [...]</p>
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		<title>Comment on Find Out About Cool Stuff via Word of &#8220;Mouse&#8221; by software &#187; Blog Archive &#187; Find Out About Cool Stuff via Word of “Mouse”</title>
		<link>http://wordofmouthguru.wordpress.com/2008/04/29/find-out-about-cool-stuff-via-word-of-mouse/#comment-83</link>
		<dc:creator>software &#187; Blog Archive &#187; Find Out About Cool Stuff via Word of “Mouse”</dc:creator>
		<pubDate>Wed, 30 Apr 2008 00:00:26 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=47#comment-83</guid>
		<description>[...] Suw Charman wrote an interesting post today onHere&#8217;s a quick excerptNow here’sa great way for a small business to gather 5 of its best customer advocates to share breaking news about the company or give them a first look at a brand new product. Anything to make them feel part of your inner circle and &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Suw Charman wrote an interesting post today onHere&#8217;s a quick excerptNow here’sa great way for a small business to gather 5 of its best customer advocates to share breaking news about the company or give them a first look at a brand new product. Anything to make them feel part of your inner circle and &#8230; [...]</p>
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		<title>Comment on Get Your Advocates In Sync for Positive Word of Mouth by Mike Osorio</title>
		<link>http://wordofmouthguru.wordpress.com/2008/04/17/get-your-advocates-in-sync-for-positive-word-of-mouth/#comment-75</link>
		<dc:creator>Mike Osorio</dc:creator>
		<pubDate>Sat, 19 Apr 2008 16:23:52 +0000</pubDate>
		<guid isPermaLink="false">http://wordofmouthguru.wordpress.com/?p=44#comment-75</guid>
		<description>You are making a great point here, particulalry about understanding what your advocates are actually saying about your brand or service, vs. what you may be intending your message to be.  If you pay attention to what the ambassadors are saying, this may lead you to change your marketing materials to be more in line with the benefits your ambassadors truly experience.</description>
		<content:encoded><![CDATA[<p>You are making a great point here, particulalry about understanding what your advocates are actually saying about your brand or service, vs. what you may be intending your message to be.  If you pay attention to what the ambassadors are saying, this may lead you to change your marketing materials to be more in line with the benefits your ambassadors truly experience.</p>
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