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Nothing “Butt” a Word of Mouth Campaign

March 18, 2008

One of the great things about word of mouth campaigns is that it provides another outlet for creativity. In trying to come up with ways to get people talking, everything, including current events is fair game. It didn’t take long for a marketer to come up with a way to leverage the recent sex scandal involving former New York Governor, Eliot Spitzer.

Martin Silver, CEO of Star Industries wants to generate buzz about his company’s Georgi vodka by putting pictures of Ashley Dupre’s butt on the rear of every bus in New York. In an Advertising Age article Mr. Silver talks about his company being quick to try and capitalize on the “word of mouth buzz”New York’s newest celebrity could bring to his vodka. The takeaway for his competitors, its better to be first, instead of bringing up the rear.

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