Word of Mouth Lives in the BarbershopMarch 20, 2008
I’m sitting in the barbershop today and I’m hearing guys talking about books, the best HDTVs, the Obama speech. These types of conversations are pretty commonplace. Barbershops and beauty salons are where a lot of conversations take place. The centers of influence can often change from topic to topic. Small businesses should take notice and consider the B&B networks (Barber Shop & Beauty Salon) when developing a word of mouth campaign. They are great places to launch a new concept or service. If nothing else you’ll get some pretty candid opinions.