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Develop Your Story for Effective Word of Mouth Marketing

April 20, 2008

Every one loves a good story. We communicate through the use of stories that capture the imagination and provide information. A first step in developing a small business word of mouth campaign is to develop the story of the owner(s). What happened that made you decide to start your own business? What special set of circumstances led you to where you are? These are the type of things that enable small businesses to establish an emotional connection with their customers. It may cause your customers to feel a little bit closer to you.

Develop your story, include the elements that make you a compelling figure. Make sure that you talk about obstacles you’ve overcome or barriers you had to avoid to become the winner that you are.

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