Use Big Events To Generate Word of MouthJuly 10, 2008
People like being appreciated. It’s a natural thing, having others acknowledge us for something we have done for them makes us feel good. We tell our friends all about it. Companies can use events to generate positive word of mouth by their customers.
An event celebrating company achievements can come off as self serving and may not generate word of mouth outside the company. However, events that celebrate customers is a much more effective way to spread word of mouth. Companies that use word of mouth marketing techniques find ways to recognize their best customers. These customers tend to be ardent advocates and evangelists for the company.
Customer appreciation events and celebrations help create a sense of community and belonging. They also foster the relationships you have with your customer.